Services
+ | Creative Development+ | Brand Development+ | Marketing Strategy+ | Web & Mobile Apps+ | Print Fulfillment
Atlas Copco Wagner stands as a prominent manufacturer of robust mining equipment, specializing in the production of minetrucks, scooptrams, and a diverse range of utility vehicles tailored for underground mining operations worldwide. In 1989, it became part of Atlas Copco group of companies, a globally renowned provider of sustainable productivity solutions. I worked closely with the in-house advertising, marketing, and sales teams in designing and developing refined brand frameworks and expanding corporate communications to amplify customer reach. This included the development of brochures, tradeshow exhibits, email campaigns, and digital promotions to boost product awareness across product lines.
Results
Where Precision And Innovation Meets Performance.
With the development of the various marketing and sales components, the campaigns effectively met and surpassed the overall corporate goals and objectives. The refined brand frameworks and strategic communications played a pivotal role in enhancing the company’s market presence. The new brochures, tradeshow exhibits, targeted email campaigns, and digital promotions collectively contributed to an elevated brand image and increased customer engagement. The result was not only heightened brand visibility but also a strengthened connection with customers, fostering trust and loyalty in the highly competitive mining equipment market. Overall, the marketing efforts proved instrumental in achieving both short and long-term growth for Atlas Copco Wagner.
58
% Brand Engagement
3.7
Million Monthly Page Views
22
% Overall Conversion
35