My Coke Rewards is a customer loyalty marketing program for The Coca-Cola Company. Customers enter codes found on specially marked packages of Coca-Cola products on a website. Codes can also be entered “on the go” by texting them from a cell phone. These codes are converted into virtual “points” which can in turn be redeemed by members for various prizes or sweepstakes entries.
Working with global email service provider, created, designed and developed both concept and existing email campaigns for the soft drink brand to drive engagement and conversion for their rewards program.
Concept Development Visual Design Marketing Development