Inspiration is a renowned family-friendly television network reaching over 200 million households worldwide. As the Vice President of Digital Initiatives and Marketing, I lead a talented team of creative, design, content, marketing, media, and digital experts. Our mission: is to revitalize and reposition the network for various demographics through vibrant, engaging content. We established a comprehensive brand foundation and crafted a strategic marketing plan. This plan encompassed creative, design, branding, demand generation, paid advertising, broadcast media, wearables, and signage all working together to amplify our impact. Our goal was clear: to transform Inspiration into a beacon of wholesome family entertainment that inspires millions of lives worldwide.