Simple City Co. has offered quality apparel, accessories, and home decor for US cities since 2016. Their goal is to provide superior customer experience and value. Partnering with Simple City Co., I developed a comprehensive brand, design, and marketing strategy for their digital storefront launch. Through market research and analysis, I crafted a cohesive brand package that reflected each city's culture and built community among its customers. This ensured the website represented the brand's core values of quality, authenticity, and innovation. Targeted marketing campaigns across multiple digital platforms effectively engaged the audience, increasing brand loyalty, and conversion. The digital storefront received overwhelmingly positive responses, experiencing double-digital growth within the first 6 months of operation.
