Staxburger emerged from a collective vision to redefine the fast-food experience, combining quality ingredients with a commitment to freshness and flavor. Founded by a team of seasoned culinary experts and driven entrepreneurs, Staxburger aimed to revolutionize the burger landscape, focusing on handmade, custom-pattied hamburgers, fresh-cut fries, and thick milkshakes. I worked closely with the founding team to develop integrated creative, brand, marketing, and technology solutions. In addition, the overall strategic guidelines were built from careful market research and analysis. This guided the overall development of the advertising and marketing rollouts. The success of these sustained efforts ultimately helped to position Staxburger for a later acquisition by a larger multi-national fast-food restaurant group.