Tarazzo Tileworks revolutionized the tile and hardscapes industry with a unique approach catering to business-to-business (B2B) and business-to-consumer (B2C) customers. Their journey began with a vision to transform how people perceived and experienced tile and hardscapes. Collaborating closely with their marketing and sales teams, I embarked on a journey to develop an exceptional brand, marketing, and sales package that could easily be integrated across the entire product universe and create a presence that stood out in a crowded retail marketplace.