About
My name is Mike Black and I am an experienced digital leader with nearly three decades of experience across brand strategy, digital marketing, eCommerce, and marketing technology—bringing clarity, alignment, and execution when it matters most.
What I Do
My name is Mike Black and I am an experienced digital leader with nearly three decades of experience across brand strategy, digital marketing, eCommerce, and marketing technology—bringing clarity, alignment, and execution when it matters most.
Brand & Positioning
I define brand identity, voice, and positioning in close partnership with C-level leaders—translating market insights into clear platforms, standards, and narratives. Through mentorship and governance, I ensure teams apply the brand consistently and scale it with confidence.
C-Level Engagement • Name, Identity & Voice • Platform & Positioning • Market Insights • Individual & Team Mentorship
Digital Marketing & eCommerce
I lead integrated digital marketing and eCommerce strategies across campaigns, email and marketing AI, paid and organic media, and UX optimization. I manage teams and operations that deliver user-centered experiences and drive specific anaytics and measurable growth.
Plans & Campaigns • Email & Marketing AI • Organic & Paid Media • UI/UX/CX Design • Team Management
Technology & Enablement
I align digital platforms, data models, and workflows across web, mobile, and eCommerce ecosystems. By pairing technology strategy with skills development and mentorship, I help teams move faster, operate smarter, and scale for sustainably.
Web & eCommerce Platforms • Data Models & Insights • Full-Stack Ecosystems • Skills Development • Leadership Enablement
Analytics & Measurement
I build practical analytics and measurement frameworks that connect performance data to financial outcomes. By aligning testing, reporting, budgets, and P&L awareness, I enable leaders to make informed, accountable growth decisions.
Analytics & Reporting • Test & Target • Budget Development • P&L Management • Excutive Insights and Reporting
Brand Experience
“I have had the privilege of working with Mike on several branding and marketing projects, and his work is exceptional. Mike possesses a unique blend of creativity and strategic thinking that sets him apart in the industry. He took our vision and turned it into a compelling marketing campaign that truly resonated with our customers. His attention to detail and commitment to delivering top-notch results is outstanding. If you’re looking for a branding and marketing expert, Mike is the guy.”
E. Kelley
Marketing Director
Atlas Copco Wagner Mining Co.
“Working with Mike has been a game-changer for our corporate marketing efforts. His strong sense of design and storytelling transformed our brand presence in the industry into something that truly stood out in a competitive marketplace. From identity and branding development to marketing and technology, Mike’s work was very effective. In addition, he went above and beyond to ensure that every aspect of our corporate message was cohesive, compelling, and consistent.”
E. Roberts
Principal, Investor
Staxburger
“Mike has worked on a number of marketing campaigns for us, and I can confidently say that his expertise is second to none. Mike has a deep understanding of consumer behavior and marketing psychology, which he leverages to create highly effective marketing strategies. His ability to craft compelling content and execute data-driven campaigns has consistently driven significant ROI for our product lines. Mike has proven to be an invaluable partner.”
D. Martinez
Chief Marketing Officer
Columbia Funds Investments
“I have had the privilege of working with Mike on several branding and marketing projects, and his work is exceptional. Mike possesses a unique blend of creativity and strategic thinking that sets him apart in the industry. He took our vision and turned it into a compelling marketing campaign that truly resonated with our customers. His attention to detail and commitment to delivering top-notch results is outstanding. If you’re looking for a branding and marketing expert, Mike is the guy to call.”
E. Kelley
Marketing Director
Atlas Copco Wagner Mining Co.
“Working with Mike has been a game-changer for our corporate marketing efforts. His keen sense of design and storytelling transformed our brand presence in the industry into something that truly stood out in a competitive marketplace. From identity and branding development to marketing and technology, Mike’s work was very effective. In addition, he went above and beyond to ensure that every aspect of our corporate message was cohesive, compelling, and consistent.”
E. Roberts
Principal, Investor
Staxburger
“Mike has worked on a number of marketing campaigns for us, and I can confidently say that his expertise is second to none. Mike has a deep understanding of consumer behavior and marketing psychology, which he leverages to create highly effective marketing strategies. His ability to craft compelling content and execute data-driven campaigns has consistently driven significant ROI for our product lines. Mike has proven to be an invaluable strategic partner.”
D. Martinez
Chief Marketing Officer
Columbia Funds Investments